As we reported in our December issue (“A year in the making, the school’s new logo emerges,” page 10), the school developed their new logo in connection with two different non-SAIC-related companies and an assortment of student and faculty focus groups. Despite the year-long effort, the roll-out of the new logo has not been happily received by much of the school community. Some eyed it with the casual disregard and sarcasm of the aloof artiste; a few students in the Visual Communication department felt snubbed; others didn’t even notice the change.

Jodie Mack, Buki Bodunrin and I are packed into a tiny room in the photo department. Jodie is measuring spoonfuls of coffee into a developing tank and talking about the Eye and Ear Clinic. They are using the coffee to hand-process film, part of a Super 8 demonstration they’re preparing for, and I’m in the way.

Pundits Plot to Destroy The Spirit of the Season.

In the interest of creating a strong identity for the public and presenting the school’s many events in a single package, the school now has a new logo.

How the school spends your money.

Apart from the relentless commercialism embodied by three different men’s magazines—Razor, Stuff and Maxim-, there is a message regarding conduct: how to be a man. To be a man you must be crude and unapologetic, knowingly unstylish yet slavishly styled to a narrow ideal of department store brand names. But almost as much as knowing how to buy things, you must know how to deal with women.

Panel Discussed How Hurricane Coverage Exposed Flaws In Traditional Journalism.

F Newsmagazine strings you along, explaining SAIC's aquisition of a jacquard loom.