hough you may not know the ad agency Ogilvy and Mather, Toronto, you may have seen the results of their creative output, the excellent Dove Evolution campaign. Unilever, the Anglo-Dutch multinational corporation which owns Dove, created a revolution in the skin-care industry with that campaign, boldly exposing the standard industry practice of using professional make-over followed by sophisticated image-retouching in Photoshop, transforming a normal girl into one fit to be on their billboards!

It is no longer sufficient to just talk about Corporate Social Responsibility (CSR) when highly paid, extremely talented “creatives” hide behind corporate coattails and inundate us with exploitative, stereotypical messages.