F Newsmagazine - The School of the Art Institute of Chicago - Art, Culture, and Politics

Caroline Keem Marine Bouvier Jennifer Pincus

The Art of Nation Branding

Nation branding? Or stereotyping? / Pro-Nation Branding / Branding for future nostalgia

The art of nation branding

Ad agencies are now hired not only by corporations but also by countries hoping to re-package and re-present themselves with a refreshed, refocused, magnetic national brand. SAIC students reflect on the implications of this.

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