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Back To The Future Moment

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This is just a place holder for people who need type to visualize what the actual copy might look like if it were real content.

Don’t speak from a pulpit. Instead, imagine you’re in someone’s front room, having a one on one with them. After all, you may well be in their sitting room, and you really are having a one to one.

The secret to good writing is really simple, yet few people actually apply it. Write with energy. If you get bored while you’re writing, it will show — so keep your enthusiasm flowing all the way through from start to finish. If you start to flag, so will your reader. Make your message as clear and exciting as possible and inject plenty of energy into your writing. Make it personal.

Don’t speak from a pulpit. Instead, imagine you’re in someone’s front room, having a one on one with them. After all, you may well be in their sitting room, and you really are having a one to one. Reading is a solitary, silent undertaking. Don’t think about copy too much. It gets in the way. You start writing and then you patch and layer and write and dissemble and defend and write and the next thing you know, you’ve killed it. Your voice — whether you are a writer or other creative — expresses your unique style: in words, in a video, in a song or a photo. Voice is the way your writing expresses its distinctive personality and point of view.

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